Thoughts on Why I don’t use Facebook Connect
I did some thinking recently about Facebook Connect. With its proliferation and certain sites marketing it pretty heavily, I got to thinking about why I generally don’t want to use it. It boils down to the fact that I’m not sure what particular interaction any site or application using Facebook Connect will have with my Facebook profile.
How will it notify users of my profile that I’m using the application, if at all? Is there any sort of guarantee that it won’t notify in certain ways? At least sometimes I want to be able to post in a way that I know for certain that the information I create in one context (a cooking site, political site, technology site, doesn’t really matter), won’t be automatically shared on my Facebook profile in any way. It’s actually not related to wanting to keep this information private from any of my Facebook Friends, as I don’t mind if they stumble upon it some other way, but I don’t want explicitly to notify my Facebook profile because I don’t want to publish in that “identity context”.
So from a branding perspective, Facebook needs to do a better job creating structure around what Facebook Connect is and what the social protocol/contract is around its use in every case where it’s used.
Certainly some of this is vestiges of the massive inundation of application notifications people used to get in the earlier days of Facebook, which put me in the habit of disabling every application and never installing any because I don’t want the notification overhead.
Perhaps Facebook could have a different designation for something like a “Facebook Login”, restricted to only authentication and the use of my Facebook name and Avatar. Then “Facebook Connect” could represent where any activity could possibly be notified back into my Facebook profile.
Until then, I’ll hesitate to use Facebook Connect until I have a better sense of how it will work in any given case. The “transaction cost” of using it is simply too high, by forcing me to figure out in each case how to manage my identity. This is similar in some respects to why microtransactions haven’t taken off, because the cost of making the decision often exceeds the value of the transaction itself.
